Applying best practices in game strategy, live operations, and franchise management to the world's best pop culture brands
HOT WHEELS RIVALS ARENA
After helping integrate 5 Hot Wheels cars into Rocket League, a top 10 global esports game, we ideated and pitched Rocket League on the first ever branded arena. After leading a series of brainstorms to align on the creative vision for the arena, we concepted the art and branding for what became an epic toy + game crossover - the Rocket League Hot Wheels Rivals Arena.
FORZA HORIZON 3
HOT WHEELS EXPANSION
We worked closely with Microsoft's Turn 10 Studios to produce and launch a major Xbox One exclusive DLC pack in the top rated game Forza Horizon 3. While we've done 10 Hot Wheels brand partnerships since 2014, this is the one that proved conclusively to world that Hot Wheels is a pop culture powerhouse that can generate millions of dollars in gaming revenue.
STAR WARS REBELS
We wrote, designed, and produced the First-Time-User-Experience (FTUE) and in-game economy for the Star Wars Rebels mobile game leading to D1 retention and Average Revenue Per User (ARPU) that over-performed the kids games category top quartile KPIs by over 40%.
We created a Franchise Plan for the Subway Surfers brand, the world's most played mobile game with over 1.5B downloads life-to-date. Our goal - make this ubiquitously popular game into a beloved pop culture brand! Planned branding and content initiatives including TV, YouTube, and consumer products. Plan is currently being executed with content and marketing initiatives launching in 2018.
CRAYOLA CREATE & PLAY
KIDS SUBSCRIPTION APP
Kids subscription apps are an incredible segment of the mobile gaming market that thrives because parents feel like they are getting great value for their monthly fee while kids have 1000s of hours of play value. We analyzed the kids subscription market, identifying best practices and building a 3 year pro forma P&L that Crayola utilized to invest in what has become one of the most successful kids subscriptions apps in the US today.